The First Law of Content Marketing by Hiten Shah
Customers are starting to choose brands over the functionality of a product or service. Building a brand means people coming to you “for no reason” as Shah puts it. That is why it is important to promote the quality of your product/service because that is what will set you apart from your competition. In this article, Shah shares the most important tips of content marketing.
Your Startup’s Pitch Needs Only These 10 Slides by Larry Kim
Creating a startup pitch can’t be easy because you’re worried about a thousand things to say, but don’t know how to say it. How much is too much? What to include and what not to include? Short or long? Many more questions come to mind, but there’s a solution to this; Kim shared Guy Kawasaki’s plan on what your startup pitch should look like. This should make brainstorming process less chaotic!
TED talks are great for finding inspiration or creativity on the days where you can’t think of anything. Listening to those who have years of experience can help you get those creative juices flowing. Kim included 4 TED talks from professionals that will definitely help you bring creativity into your business!
What Startups Need To Know About Recruiting by Maynard Webb
Growing your company can be exciting, but you have to make smart decisions on how to do it. Expanding your team can have the biggest impact on your business, which is why you need to have a clear image of what you want. Keep the team small, but powerful instead of having “an entire army”. Webb shares 6 tips on how to recruit when trying to expand your startup.
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