What We’ve Been Reading This Week!

Photo Source: Gingerbread.marketing

Photo Source: Gingerbread.marketing

How to Build an Unbeatable Content Marketing Plan by Justin McGill

There are certain steps involved in creating a content marketing plan which are very important to a company’s success. There are different types of content formats that work for various companies. From blogs to infographics to press releases, there are many options to choose from. This article shares tips on how to create a plan and 44 types of content.

 

Photo Source: rso-consulting.com

Photo Source: rso-consulting.com

Top Marketing Trends for Small Businesses by Claire Holland

There had definitely been a shift in the marketing trends as businesses have shifted towards a “human-to-human” approach rather than the traditional B2B or B2C. Holland does a great job summarizing the top marketing trends by guiding the readers through the process of how to follow a specific trend. This is essential for small businesses as they have to catch the trends at the right time to grow.

 

Photo Source: compassphs.com

Photo Source: compassphs.com

The Only Competition That Matters by Des Traynor

Some say not to focus on competitors while others say to keep a close eye on them. This article, though, shares which competition actually matters. Traynor, the author, emphasizes that the cost of any success is people copying you. It is difficult to be original as you are the one to convince the market that this idea works and then after that come the hundreds of impersonators. Thus, watching out for these people is VERY crucial.

 

Photo Source: paperlessproposal.com

Photo Source: paperlessproposal.com

3 Common Mistakes in Mobile Marketing by Kristen Gramigna

Businesses have to come up with creative ways to enhance the mobile user’s experience. Mobile users are often distracted and impatient when using them as Gramigna, the author states. There is a lot of trial and error involved in this process and she shares the three most common mistakes business make in mobile marketing.

 

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