Maintaining Quality While Striving for Growth by Chuck Cohn
Business owners tend to get distracted when focusing on growth that they forget to maintain the quality of their product/service. You have to know when the right time to expand is while still preserving the quality that your customers love. An easy way to keep track of this is to monitor quality on an ongoing basis. Cohn lists more tips on how to maintain the quality of your business while still growing!
The Eight Lessons We Learned by Denise Law
You will always run into problems while trying to grow a business- it’s inevitable! What matters most is how you handle those situations and what you learn from them. Law listed eight lessons she learned as part of a social media team for The Economist. When there was a decline in print advertising, the social media team encountered many challenges; however, they were still able to exceed their goals.
The Right Way to Start Branding Yourself Right Out of College by Han-Gwon Lung
Creating your brand is an essential part of transitioning to the post grad life. Getting your name out there includes everything from a creating a resume to reaching out to companies. Lung discussed four detailed tips on self marketing for recent graduates. The key tip is to start planning before you actually start branding!
When Good Sales Promotion Goes Bad by Phil La Duke
A good promotion is the best way to introduce your company to potential customers. It is your chance to make a first impression so make sure to give it your all. Duke mentioned a great point, which was that customers judge a company by how they fix the problems they encounter. So, you have to make sure that during a promotion, if something does go wrong, you have a plan to fix it!
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