Just like you, we’re always reading on how to improve our business. Here are four articles we found interesting this week!
Branding in the Age of Social Media by Douglas Holt at the Harvard Business Review.
This article discusses the issue if social media is in fact helping branding or is it making it “less significant”. New technologies like social media has made the task of creating a branding strategy often challenging for businesses. This article talks about the methods a company should use to not just focus on the big players like Facebook or Twitter, but to focus on the actual message they are sending to their consumers using these platforms.
The Mitochondria in Startups by Sarah Tavel of Greylock Partners
The mitochondria typically gives our body power and energy. This article describes how there is also a mitochondria giving your business this same power and energy. Employees are the driving forces of any business but there are two types of them: those who treat work as only work and those who go above and beyond their job tasks. You want to encourage all employees to be the mitochondria of your business and this article explains some steps as to how.
4 Universal Truths for Brands and Marketers by Joah Spearman at Austin Startups
In a world where marketing is done mostly online, through social media, digital ads, etc, it is crucial for start ups to understand not only how these outlets work but how they can help to make or break your business. This articles shares four important factors to have in mind when marketing in today’s world.
Leading Cause of Death for Sales Reps: Focus by Mitch Morando of medium.com
Whether you are your sales team or you have multiple employees, it is important to always keep focus. This article shares a way to keep employees motivated by letting them know how much time is really left for them to complete their goals and tasks. Having an actual numerical deadline gives employees a better understanding of their timeframe therefore less lose that focus that is needed in your startup.
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