If you are a business, of any size, and at this point not using social media to market your clients, you are missing out! “Studies have shown that social media has a 100% higher lead-to-close rate than outbound marketing.” And increasing sales is not the only power of these content sharing sites, they can also bring you more brand recognition and loyalty. Tending your Facebook, Twitter, Pinterest, etc can be very overwhelming especially with the increasing number of platforms, but it is a business must. Here are 5 ways to successfully market your company on social media.
1.) Be Relevant
Social media sites are a great way to figure out who your customers really are. But with that comes the importance of relevantly marketing towards them. Primarily it is important that your customers are able to find you online and that the content you post captures their attention.
It is crucial to listen to what is happening on your social media platforms and what is happening outside of them. Besides being relevant to your target market, you also have to post interesting matter that is current with what is happening in the world. You don’t want to be boring or uninformed.
2.) On Time
You also have to keep up with your customers. Being on time is an important aspect to any social media marketing. It goes beyond just the time posted. You want to be able to give instant feedback to your clients especially those who have purchased your product so that they can give you important feedback as well. Being there 24/7 for your clients shows your dedication to them, as customers, and your dedication to what you are selling.
3.) Always Use Images
Using images in posts has proven to gain more reactions than just posting text or links. “Photos attract 53 percent more “Likes,” 104 percent more comments and 84 percent more click-throughs.” We are all guilty of just scrolling through those Facebook posts but stopping at the one picture that catches our eye. Post interesting pictures that don’t need much of a caption. Info-graphics and charts can always be considered good ideas for catching your viewer’s attention.
4.) Be Consistent
You can’t expect your followers attention if you are only posting something once a week. The more often you post, the more traffic on your sites you will receive. It is as simple as that. By keeping your sites updated, you will hit more time zones, and reach new customers. Some companies will post the same content multiple times to make sure all their followers are aware of their update. Posting multiple tweets or images throughout the duration of the day is also a great way to test which times your followers are most active and what content generated more discussions than others.
5.) Click to Action
Once you post something online, knowing what you would like your followers to do and think of it is important. Social media provides a way to connect to others and form relationships. But no relationship is a one way street. In order to get consumers to be interested, you have to be interested in them. Asking questions through your posts are great ways to engage your followers. “Facebook posts with questions generate 92 percent higher comment rates than posts without questions.” If you want them to RT you or follow you; ask them.
Social Media is an ongoing process of marketing. It requires a great deal of effort and creativity, but the outcome is worth the madness.
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