Talk to anybody in any industry and they will swear by the fact that “a happy customer is a loyal customer and a loyal customer is a worth a thousand more customers.” Having said that, the burning question is, how many business houses do really care about making and keeping the customers happy? In fact, many a time there is a mere lip service without putting in any really tangible effort.
Why Use Events to Boost Your Customer Loyalty
No business can survive long if they do not get customers for their products and services or are not able to get an increasing customer base. That statement is pretty obvious but what should be even more obvious is knowing you have to make customers happy!
If businesses really want to keep their employees and customers happy, they should organize party events which are fun-filled and exciting. Such an evening gets etched into memories of the customers forever. If they are able to take home any souvenir having the company’s brand/ logo, the connection with your customers will be extended.
This has 2 main immediate advantages:
- It might be a fraction of what is spent on the advertisements, but this will act as an advertising tool without customers even being aware and there are no chances that the efforts go amiss and unnoticed.
- A customer will go home happy today, and will return with more potential customers and more business prospects, increasing your business volume in return.
As per an article in 5th Avenue Digital, Nikon organised a party event in which everyone got to take photos home. At this moment Nikon did something which went on a long way in forging relationships with its customers. The photos that were printed had Nikon Brand and logo on them. The cupcakes, glowing necklaces and plenty other souvenirs had Nikon’s brand on them. Nikon also got the event covered by an event photographer from 5th Avenue Digital. The result of a small step was quite obvious. Nikon still has a sizeable customer base and is a brand to reckon with, worldwide.
Employees Also Need To Be a Part of Party
The business houses which are looking forward to expand their business should first learn to keep their employees happy. One may ask: Why? The reason is the same: to keep customers loyal.
An employee who is happy and satisfied with a company will always try to keep customers in good humour. A customer who is happy with the services of the employee(s) can be expected to return to get the services of the company for either themselves or for their contacts. The chain is likely to bring in more customers. This is an efficient way of advertising.
How can employees be kept happy? The solution is to organize fun-filled events and parties. A party in which both customers and employees can attend, is a best solution. Events like promotions or company registering higher profits or even a company’s anniversary can be the best excuse to organize parties. This way both the employees and the customers get to bond with each other.
This bonding gives the employees to get honest feedback from the customers. This can go a long way in helping a business strategize for the immediate future.
It also does not let customers forget about a particular brand easily. The company can then harp on such “happy” customers for increasing their hold on market share.
If you are really thinking of keeping your customer happy then make sure that the actions speak louder than words.
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