Want to know what we’ve been reading this week? Here are some article we found newsworthy!
Competition is not “validating”. It is deadly. by Josh Wolfe of Lux Capital
Whether you are just starting out or more of an established start-up, competition will always be a factor. This article presents the idea that maybe we shouldn’t be thinking that competition is inevitable, but instead we should think that we will always out compete and always win no matter who the competition is.
Define your target customers narrowly by Nic Brisbourne of the Equity Kicker
A common target market might be the elderly or millennials, but this article states that these target segments should be broken down even smaller. The example used in the text is “Female older adults with limited mobility living alone at home”. Many of the best companies start off with an extremely narrow target market and then branch off from there.
What Every Startup Needs to Know about the Psychology of Choice by Brian Scordato of Tacklebox Accelerator
We all know that customer loyalty is beyond important and with the increase of choices, making this bond with your consumers is even harder. This article talks about how it is part of the entrepreneurs job to recognize what other businesses are missing.
Carrying the Weight: The Emotional Reality of Being a Founder by Kevin Krauth of Orderly Health
Over 90% of companies fail so the pressure that lays on a founder’s shoulders is incredibly heavy. We all want that overnight success and think that the number of hours we put in might be the amount of success we get out. This article shares a lot of emotional truth about being the founder of a start up.
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