After the dawn of the age of social media, the visionary dream of making the world a global village is coming true. The people of the world are getting connected to each other in a way they were never before, the latest news, the latest happenings of one country are becoming the topic of discussion in another. And this all happens due to the vast viewership, newest ideas and themes decided by the multimillion giants controlling the social media and above all, the implicit desire of people to take part in something bigger and grander than their being and contribute in some way or other in the happenings around the world.
In the past few years, there are some noticeable trends in social media. While some of them are purely for entertainment purposes, like the ice bucket challenge, some trends help in the extension of social media. Here is a list of some trending ideologies whose development in this year may be of significant use to social media as a whole.
Real-Reel Time Management– Social media thrives on real-reel time management, but as it has been seen over the past few years the window for response is getting smaller and that is expected of this year too. According to a recent survey, 70% of Twitter users expect a response from brands they contact and 53% of them want that response to come within an hour. So this new trend of people contacting brands on social media makes the brand strive hard to make a better support and contact team to keep up with other companies.
Live Streaming Videos– Customers of today’s generation want faster access to real time offline events. Many social media experts have admitted that live streaming of videos could be the next big thing if the trend keeps going.
Social Commerce– Most of the companies in the previous decades didn’t have means of reaching for customers other than their advertisements. But social media has allowed the various brands to connect with their customers easily. Facebook introduced 360 ads for immersive experience and Twitter was not too late to follow.
SEO – Content is the king. The medium might have changed from text to media but the competition for visibility has never been stronger than it is now. 33% of traffic from Google organic search results go to the first item listed, concluded a research.
The Luxury of Phones– A commodity previously considered to be a luxury has now become a necessity. Smartphones have become the primary screen for social media and this trend is expected to remain steady, to say the least.
Data Driven Decisions by Brands– Now each and every company knows which is the best social media platform available for their product which would give the maximum return. Visual brands choose Instagram and Pinterest and so forth. So as the year goes into its third month, companies who reflect upon the latest trends would surely benefit the most from social media.
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