Want to know what we’ve been reading this week? Here are some article we found newsworthy! Competition is not “validating”. It is deadly. by Josh Wolfe of Lux Capital Whether you are just starting out or more of an established… Continue Reading
Word of mouth advertising can be defined as satisfied customers promoting the product to other people. It is a sort of unpaid promotion by the customers themselves. It is apparently a very important aspect in any business since even one… Continue Reading
You may have started your own business. And to move forward in this world of business can be a very harrowing experience if you have not done your homework properly. In the words of Mike Michalowicz, “Keeping tabs on your… Continue Reading
The key to creating an impact on a social media platform lies in making sense of all the chatter that is constantly going on around it. Social listening is something that everyone, from individual users to big businesses, generally disregard. And… Continue Reading
Check out below a couple of articles we found worthy of reading this week! Sales is Everything by Jeffrey Carter of Hyde Park Angels Is selling a learned skill? This article argues that yes in fact it is. “You can’t learn… Continue Reading
Google AdWords has evolved to become synonymous with online advertising and marketing; over 80% of the search and advertisement traffic comes from Google. This means that with tools as powerful as Google AdWords, a business owner has the opportunity to… Continue Reading
How Important is the Millennial Target Market? What distinguishes Millennials from other generations is the historic student loan debt that the generation carries, which in turn has meant that Millennials (and some of Gen X) have had less access to… Continue Reading
Receptionists have always been an integral part and parcel of business. Their duties have typically consisted of being the first point of contact that the outside world has with your office. They are the face and the brand if you… Continue Reading