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Month: April 2016

Here’s What We’ve Been Reading This Week!

April 15, 2016Editor Leave a Comment

Want to know what we’ve been reading this week? Here are some article we found newsworthy! Competition is not “validating”. It is deadly. by Josh Wolfe of Lux Capital Whether you are just starting out or more of an established… Continue Reading →

Human Resources, Marketing, Sales competition, customerloyalty, marketing, pulse247, smallbusiness, startups, targetmarket

Why Word Of Mouth Marketing Still Matters

April 15, 2016Editor Leave a Comment

Word of mouth advertising can be defined as satisfied customers promoting the product to other people. It is a sort of unpaid promotion by the customers themselves. It is apparently a very important aspect in any business since even one… Continue Reading →

Marketing #socialmedia, marketing, pulse, smallbusiness, wordofmouthmarketing

5 Things You Need To Worry About Your Competitors Doing

April 15, 2016Editor Leave a Comment

You may have started your own business. And to move forward in this world of business can be a very harrowing experience if you have not done your homework properly. In the words of Mike Michalowicz, “Keeping tabs on your… Continue Reading →

Human Resources, Marketing, Sales competitiors, humanresources, pulse, sales, smallbusiness

Are You a Good Listener? (Why Listening To Social Media Is As Important As Posting)

April 12, 2016Editor Leave a Comment

The key to creating an impact on a social media platform lies in making sense of all the chatter that is constantly going on around it. Social listening is something that everyone, from individual users to big businesses, generally disregard. And… Continue Reading →

Marketing, Social Media #socialmedia, businesspulse, listen, marketing, smallbusiness

What have we been reading this week?!

April 8, 2016Editor Leave a Comment

Check out below a couple of articles we found worthy of reading this week! Sales is Everything by Jeffrey Carter of Hyde Park Angels Is selling a learned skill? This article argues that yes in fact it is. “You can’t learn… Continue Reading →

Human Resources, Marketing, Sales businesspulse, marketing, reading, smallbusiness, startup

Why Google AdWords Marketing Is Not For Everyone

April 8, 2016Editor Leave a Comment

Google AdWords has evolved to become synonymous with online advertising and marketing; over 80% of the search and advertisement traffic comes from Google. This means that with tools as powerful as Google AdWords, a business owner has the opportunity to… Continue Reading →

Human Resources, Marketing adwords, google, humanresources, marketing, pulse, smallbusiness

5 Ways to Determine If Your Service Is Sexy to Millennials

April 6, 2016Editor Leave a Comment

How Important is the Millennial Target Market?  What distinguishes Millennials from other generations is the historic student loan debt that the generation carries, which in turn has meant that Millennials (and some of Gen X) have had less access to… Continue Reading →

Marketing, Social Media #socialmedia, marketing, millennials, smallbusiness, smallbusinesspulse, targetmarket

It’s Time to Fire Your Receptionist!

April 6, 2016Editor Leave a Comment

Receptionists have always been an integral part and parcel of business. Their duties have typically consisted of being the first point of contact that the outside world has with your office. They are the face and the brand if you… Continue Reading →

Human Resources business, humanresources, pulse, receptionists, smallbusinesspulse

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